Rowe & Co Privacy Policy
Rowe And Co Homes (Chandlers Ford) Limited Privacy Policy
Privacy policy
Last updated: 21 October 2026
1. Who we are
Rowe & Co is an independent estate agency in Chandler’s Ford, Hampshire. Rowe & Co is the trading name of Rowe & Co Homes Group Limited, a company registered in England and Wales under number 15144072, at 96 Winchester Road, Chandler’s Ford, SO53 2GJ.
We are the data controller for the personal information described in this policy, which means we decide how it is used and are responsible for protecting it. We are registered with the Information Commissioner’s Office under number ZB613507.
This policy explains how we collect and use personal information when you use our website, ask us to value or sell your home, register as a buyer, view or offer on a property we are marketing, enter one of our competitions, or contact us.
We are members of NAEA Propertymark and The Property Ombudsman.
Contact us about your information
- Email: chandlersford@rowehomes.co.uk
- Phone: 02381 102221
- Post: Data Protection, Rowe & Co, 96 Winchester Road, Chandler’s Ford, SO53 2GJ
2. The information we collect
What we hold depends on how you deal with us.
If you are selling, or asking for a valuation
- Your name, address, email address and phone number.
- Details of your property, including photographs, floorplans, the EPC and the material information we must give buyers.
- Ownership details, such as title information and whether you have a mortgage on the property.
- Proof of identity and address, and checks on them (see section 3).
- Your plans for your next move, where you share them.
If you are buying, or registering with us
- Your name, email address, phone number and current address.
- What you are looking for: budget, bedrooms, areas and timescale.
- Your buying position, such as whether you are a first-time buyer, have a home to sell or are in a chain.
- How you will pay, such as a mortgage agreement in principle or proof of funds, when you make an offer.
- Proof of identity, and checks on it, when an offer is accepted.
- Your solicitor’s details and your feedback on viewings.
If you use our website
- What you enter in our forms.
- Technical information such as your IP address, browser, device and the pages you visit, collected through cookies and similar tools (see section 5).
If you enter a competition
- Your social media name and, if you win, the contact details we need to arrange your prize.
If you contact us
- Records of emails, messages and calls.
We do not ask for sensitive information such as health details. If you tell us about circumstances that make you vulnerable, so that we can adjust how we help you, we will only use that information for that purpose and with your agreement.
Where we get it from
Most information comes from you. We also receive it from:
- Property portals such as Rightmove and Zoopla, when you send an enquiry through them.
- The other people in your transaction, such as the buyer or seller, their solicitors and other agents in the chain.
- Public sources such as HM Land Registry, the EPC register and Companies House.
- Identity verification services, where we use them.
- People who recommend us to you.
3. How we use your information
Data protection law requires a lawful basis for each use. Ours are:
| What we do | Lawful basis |
|---|---|
| Value your home and agree terms with you | Steps you ask us to take before a contract |
| Market your home, arrange viewings, pass on offers and progress your sale | Our contract with you; for buyers, our legitimate interest in selling homes for our clients |
| Send you homes that match what you are looking for | Steps you asked us to take when registering |
| Check identity and source of funds, and keep records of those checks | Legal obligation under the Money Laundering, Terrorist Financing and Transfer of Funds Regulations 2017 |
| Give buyers accurate material information about a property | Legal obligation under consumer protection and estate agency law |
| Introduce you to a conveyancer or mortgage adviser | Your consent |
| Send market updates, news and offers | Your consent, which you can withdraw at any time |
| Run competitions and contact winners | Your consent when you enter |
| Measure how our website is used, and advertise online | Your consent to non-essential cookies |
| Handle complaints, and keep records in case of legal claims | Legal obligation and our legitimate interests |
| Run our business securely, train staff and improve our service | Our legitimate interests |
Where we rely on legitimate interests, we have weighed them against your rights and expectations. You can ask us for details.
Identity and anti-money laundering checks
Estate agents are supervised by HMRC for anti-money laundering. We must check the identity of sellers, and of buyers once an offer is accepted, and understand where a buyer’s money is coming from. We check documents you provide and may use an electronic identity verification service. Some electronic checks include a search with a credit reference agency, which leaves a soft footprint that does not affect your credit score. If we cannot complete these checks, we cannot act for you or proceed with your purchase.
We do not make decisions about you based solely on automated processing.
4. Who we share it with
We only share what each party needs. We do not sell your information.
People in your transaction
The buyer or seller, their solicitors or conveyancers, other estate agents in the chain, and surveyors or lenders’ valuers who need to visit or report on the property.
Referral partners, only with your agreement
If you ask us to, we will pass your details to:
- Bramsdon & Childs or TMT Conveyancing, for conveyancing.
- Wisteria Mortgages, for mortgage advice.
We receive a referral fee from these firms. The amounts are set out in our Referral Fee Disclosure. You are free to use any firm you choose.
Companies that provide services to us
These companies handle information on our behalf and only under our instructions:
- Street, our property and client management system.
- Brevo, which with Street sends our property alerts and email updates.
- Rightmove and Zoopla, which publish our listings and pass us enquiries.
- Identity verification services, where we use them.
- Spectre, which provides the instant valuation tool on our website.
- Our website host and the marketing agency that manages our website.
- Photographers, floorplan and EPC providers who visit your property.
- Our email, phone and IT providers.
Regulators and authorities
- The Property Ombudsman and Propertymark, if you make a complaint or they ask for information.
- HMRC, the National Crime Agency, the police or a court, where the law requires it.
Others
Our professional advisers and insurers. If our business were sold or merged, the buyer would receive our records, and this policy would continue to apply.
5. Marketing, cookies and social media
Marketing
We will only send you market updates, news and offers if you have agreed to receive them. Every email has an unsubscribe link, or you can contact us to stop them. Property alerts you registered for are part of the service you asked for, and you can stop them at any time in the same way.
Cookies
Cookies are small files stored on your device when you visit a website.
| Type | What it does | Your choice |
|---|---|---|
| Essential | Makes the website and its forms work | Always on |
| Analytics | Google Analytics shows us how visitors use the site, such as which pages they view and which forms they complete | Only with your consent |
| Advertising | The Meta pixel measures our Facebook and Instagram adverts and lets us show them to people who have visited our site | Only with your consent |
| Embedded content | Our Instagram feed, and the instant valuation tool, may set their own cookies | Set by those providers |
You choose which non-essential cookies to accept using the cookie banner (provided by CookieYes) shown when you first visit our website, and you can change your choice at any time by reopening the cookie settings. You can also block or delete cookies in your browser settings.
Social media and competitions
When you follow, message or enter a competition with us on Instagram, Facebook or LinkedIn, those platforms also process your information under their own privacy policies. We only use what you share with us to run the competition and contact winners.
6. Transfers, retention and security
Transfers outside the UK
Some of our providers, such as Google and Meta, process information in other countries, mainly the United States. Where they do, the transfer is protected by UK adequacy regulations or by contract terms approved by the Information Commissioner.
How long we keep it
| Information | How long |
|---|---|
| Identity and anti-money laundering records | 5 years after the sale completes or our relationship ends, as the law requires |
| Sale files and correspondence | 6 years after completion, in case of legal claims |
| Valuations that do not lead to an instruction | 2 years from the valuation |
| Buyer registrations | 2 years from your last contact with us |
| Complaint records | 6 years after the complaint is closed |
| Marketing preferences | Until you unsubscribe, then kept only to make sure we do not contact you again |
| Website analytics | 14 months |
After these periods we delete the information or make it anonymous.
Security
We limit access to the people who need it, use providers with appropriate security, and train our staff to handle information carefully. No system is completely secure, so if we become aware of a breach that puts you at risk, we will tell you and the Information Commissioner where the law requires.
7. Your rights
You have the right to:
- Ask for a copy of the information we hold about you.
- Ask us to correct information that is wrong or incomplete.
- Ask us to delete your information, where we no longer need it or are not required by law to keep it.
- Ask us to restrict how we use it while a concern is looked into.
- Object to how we use it, including stopping direct marketing at any time.
- Ask us to transfer information you gave us to another organisation, where we hold it on the basis of consent or a contract.
- Withdraw your consent at any time, where we rely on it.
To use any of these rights, contact us using the details in section 1. There is no charge, and we will reply within one month. We may ask you to confirm your identity first.
Complaints
If you are unhappy with how we have handled your information, please contact us first so we can put it right. You can also complain to the Information Commissioner’s Office:
- Website: ico.org.uk/make-a-complaint
- Phone: 0303 123 1113
- Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Changes to this policy
We review this policy regularly and will post any changes on this page, with the date it was last updated.
